Senior Content Writer

Senior Content Writer

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At Advance Financial our mission is to continue to be a leading retailer of financial services in the communities we serve. We are in the business of serving others and we value our employees as our most important asset. Since 1996 we have grown our fintech business to 90+ stores in Tennessee in addition to offering loans in 11 states online!  We grow our business by building strong and profitable relationships with our employees and our customers. We are now 1000+ employees strong and growing. Advance with us!

DUTIES AND RESPONSIBILITIES

  • Develop the annual and quarterly content plan and editorial calendar in accordance with key goals and KPIs
  • Work with writers, designers, video production, and external agencies to produce high-impact content that represents Advance Financial’s brand voice, to drive leads and conversion
  • Produce persona-based content for various stages of the funnel, including eBooks, white papers, case studies, live webinars, guides, videos, etc.
  • Work closely with the Demand Generation and Product Marketing teams to develop content strategies that align with their business goals and KPIs
  • Work with Product Marketing on content for product launches, trade-shows, and sales enablement
  • Formulate content SEO strategy to maximize discovery for our content
  • Work with Google Analytics, Salesforce, Oracle and Marketo data and reports to track and optimize content performance on ongoing basis
  • Own the blog, organic social, and newsletter strategy to grow site visitors
  • Manage and grow a results-driven team of content marketers, including provide them with guidance and editorial feedback

QUALIFICATIONS

  • Bachelor’s degree in English, Journalism, Communications, Advertising or Marketing (Master’s a Plus)
  • Minimum of 2-3 years copy writing experience in the beauty, fashion, or design industry—preferably for e-commerce
  • Well versed in web writing strategies
  • Ability to understand and implement content optimization techniques for SEO
  • Competent with basic keyword research tools
  • 6+ years in editorial and content creation, with experience building and optimizing a content strategy
  • Past experience producing SEO-optimized content for the web and channel-specific knowledge (blog, website, Facebook, LinkedIn, Instagram)
  • Analytical mindset, and working sense of Oracle, Marketo, Salesforce, and GA, using these platforms to report on KPIs to track performance and identify trends.

Perks and Benefits

  • Ground-floor opportunity in a fast-growing organization
  • Full comprehensive benefits package
  • Paid time off to volunteer in the community
  • Team outings
  • On-Site Gym
  • And much, much, more

Apply Now!




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2018-11-12T10:04:42+00:00November 12th, 2018|